Hi I’m Kina !
So glad you’re here.
ABOUT KINA
Currently the Social Media Manager at Slalom, I bring nearly a decade of experience in digital strategy and storytelling—translating complex ideas into clear, engaging content that drives results.
From regional campaigns to global brand strategy, I blend data-driven insight with creative vision to build social experiences that resonate and perform.
Though socials are my primary focus, my background spans more than a decade in the digital realm of design and copywriting. I’ve spent over 10 years collaborating across disciplines—writers, designers, photographers, and videographers—to integrate social seamlessly into broader creative ecosystems, spark innovation, and elevate the work we do together.
Slalom Build
2024 Intership
Slalom Build
Mint Payments Case Study
Slalom Build
Smith Case Study
Slalom Build
Intelligent Products
Slalom Build
Mainframe Modernization
Slalom Build
Builder Profiles
Slalom Build
Kawasaki Study
Slalom Build
AAPI Month
Slalom Build
RouteOne Case study
Slalom Build
Studio Matthews
From 2020 - 2023, I managed the Instagram account for
Studio Matthews, a design studio based in Seattle. During this time, I evaluated and reported on their brand presence and performance across multiple platforms, while also contributing to streamlining content creation, maintenance, and scheduling processes.
Seattle Repertory Theatre
Here Lies Love
Seattle Repertory Theatre
Here Lies Love
Seattle Repertory Theatre
AREAS OF EXPERTISE
Art Direction
Audience Insights & Targeting
Budget Tracking & ROI Optimization
Campaign Development and Execution
Crisis Management
Cross-Functional Team Collaboration
Data Analysis & Interpretation
A/B Testing and Experimentation
Project Management
Photography
INSPIRATION
Folks who inspire me in socials, design, art, photography, and food.
I’m a resident of Tacoma, but Kyoto will always be home.
I love long walks, extra ice in my coffees and second hand gossip.
Currently, my life consists of:
Picking through the jungle that is my garden
(and what the squirrels didn’t beat me to)
Diving into the art of block print carving
Being an auntie to the best niece in the entire world